Purpose: Transform the way sales and business development teams think, act, and execute by embedding CORE methodology principles into their daily routines and decision-making processes. This service goes beyond teaching “what to do” and focuses on “how to do it” in live situations, bridging the gap between theory and execution. Participants leave with not only an understanding of the four CORE pillars but also the confidence, tactical agility, and deal-specific strategies to apply them immediately in active opportunities—maximizing short-term wins and building long-term selling strength.
Differentiator: Immersive, real-world training that integrates deal dissections, CORE DNA scoring, and high-impact exemplars to ensure direct, measurable application to live deals.
Format: Modular sessions (½-day to 2-day) with optional post-training coaching for reinforcement and adoption tracking.

Arm clients with the insights, positioning strategies, and tactical maneuvers needed to navigate the complexities of competitive procurement environments. This service is designed to put the seller in the driver’s seat by influencing buyer evaluation frameworks, uncovering unspoken decision factors, and neutralizing competitive advantages before they gain traction. By blending procurement-side intelligence with CORE CONTROL tactics, it ensures the client is not just responding to a process but actively shaping it to create a more favorable playing field—leading to faster, higher-value, and more defensible wins.
Differentiator: Unique fusion of deep procurement expertise with CORE methodology, enabling sellers to proactively influence the buying process rather than simply react to it.
Format: Strategic consulting engagements (4–8 weeks) including buyer mapping, competitive win-theme development, and RFx positioning strategy.

Deliver a rapid but deep analysis of RFx (RFI/RFP/RFQ) opportunities to help clients significantly improve their competitive position in a short time frame. This service is engineered for speed-to-impact, helping organizations meet submission deadlines without sacrificing quality or compliance. It focuses on identifying and closing scoring gaps, uncovering latent customer priorities, and enhancing value propositions so proposals not only meet the criteria but stand out as the safest, smartest, and most strategic choice in the eyes of decision-makers.
Differentiator: 48-hour turnaround using CORE CONTROL + EXECUTION frameworks to maximize compliance, differentiation, and persuasive power in responses.
Format: Remote RFx analysis + annotated feedback deck + 60-minute executive findings session.

Purpose: Provide a high-intensity, fully customized assessment of a client’s commercial performance drivers, pipeline risks, and growth opportunities using CORE methodology diagnostic tools. This service is ideal for organizations facing stalled revenue growth, unpredictable deal closure rates, or complex multi-stakeholder opportunities. It delivers clarity on what’s working, what’s broken, and how to fix it—mapping a clear action plan that aligns leadership vision with frontline execution and ensuring every resource is focused on the highest-impact activities.
Differentiator: Combines CORE Deal DNA scoring with leadership interviews, live deal reviews, and pipeline analytics to pinpoint exact causes of underperformance.
Format: 2–3 day onsite or virtual assessment + executive readout with prioritized transformation plan.

Purpose: Move client teams from conceptual understanding of the CORE pillars into real-world, high-velocity application through a hands-on, live-deal execution program. This service is designed to inject tactical discipline into ongoing pursuits, helping sales teams apply specific CORE actions against their entire pipeline. By the end of the program, participants not only understand the tactics—they have embedded them into a living “Tactics Activation Plan” that continues driving momentum long after the engagement ends.
Differentiator: Bridges the gap between training and execution by embedding CORE tactics into live deals with immediate performance impact.
Format: 2-day workshop + 30-day remote coaching.

Purpose: Equip global or multi-region sales organizations with the cultural intelligence and operational strategies needed to win in diverse international markets. This service addresses the often-overlooked nuances that can make or break cross-border deals, from negotiation etiquette to decision-making timelines and competitive blind spots. By applying the CONTROL CULTURE framework, clients gain the ability to adapt their sales approach to each market’s unique cultural context—eliminating misunderstandings, improving trust, and accelerating consensus among international stakeholders.
Differentiator: Custom cultural playbooks informed by CORE methodology, designed to remove hidden barriers in cross-border selling.
Format: Tailored market-by-market strategy sessions + role-play negotiation simulations.

Purpose: Give clients a precision tool for deal qualification, readiness scoring, and risk identification—transforming gut-feel decision-making into data-driven clarity. This service uses the CORE DNA methodology to break down live opportunities into measurable factors across the four CORE pillars, generating a readiness score (0–100) that instantly reveals strengths, weaknesses, and urgency points. The result is a focused action plan that allocates resources where they will have the greatest impact, shortens sales cycles, and increases forecast accuracy.
Differentiator: Converts subjective deal reviews into objective, data-backed assessments that improve accuracy and predictability in pipeline management.
Format: 1-day lab, optionally integrated into regular pipeline review meetings.

Purpose: Transform how organizations think about, build, and sustain relationships with their customers by integrating behavioral science, cultural awareness, and deliberate trust-building strategies into the sales process. This service reframes relationship-building from an ad hoc, personality-driven effort into a systematic, measurable discipline. Drawing on examples like Duolingo and Salesforce, it teaches how to engineer loyalty, embed positive habits, and position the seller as a trusted partner—turning relationships into the most durable and profitable competitive advantage a company can have.
Differentiator: Moves beyond rapport-building to create habit-forming, trust-based customer engagement that drives lifetime value.
Format: 1-day workshop + digital relationship health dashboard.

Purpose: Provide an urgent, high-intensity intervention for deals that are stalled, at risk, or facing competitive disruption. This service applies the CORE CONTROL TACTICS checklist in a compressed timeframe to identify blockers, assess competitive threats, and re-energize momentum toward closure. By focusing resources on the most immediate leverage points, it transforms deals from near-dead to deal-ready—giving leadership fast wins, salvaging critical opportunities, and boosting team morale through visible turnaround results.
Differentiator: SWAT-style approach that delivers fast, tangible results with minimal client disruption.
Format: Remote deal triage + 2-week follow-up.

Purpose: Empower clients to not just respond to RFx opportunities but to dominate them through a proactive, intelligence-driven strategy that blends CORE procurement consulting with competitive positioning. This service expands on the EXPRESS RFx Review by adding competitor mapping, procurement psychology, and win-theme engineering—allowing clients to shape buyer perception and influence the scoring process in their favor. It equips teams to move beyond compliance toward persuasive, control-driven submissions that win on both technical and commercial grounds.
Differentiator: Combines procurement-side insight with advanced CORE control strategies to maximize win probability in formal competitive processes.
Format: 3-part RFx domination package.